"Give Us Just 60 Minutes A Day…

And Over The Next 7 Days We’ll Show You How To Develop:

The Mindset Of A Champion

...And Maintain PRO Level Mental Resilience Throughout 2023! "

Attention: Are You Ready To Change Your Life, Forever?

Join our LIVE community of 1000's of youth athletes, parents, trainers, and celebrity guest speakers.

LIVE 7 Day Challenge Starts In:

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This Event Will Change Your Life.

If You're A Player, And You're Serious About Taking EVERYTHING About Your Game To The Next Level.. You're Going To Want To Check This Out...

Special Guest Speakers


Jill Ellis

Jill Ellis is an English-American soccer coach and executive who is currently the president of San Diego Wave FC. Ellis coached the United States women's national soccer team from 2014 to October 2019 and won two FIFA Women's World Cups in 2015 and 2019, making her the second coach to win consecutive World Cups.


Charles Oliveria

Charles Oliveira, also known as "Do Bronx", is a Brazilian mixed martial artist who competes in the UFC. He holds the record for the most submissions in UFC history, with 14, and has won several Performance of the Night and Submission of the Night bonuses.
On May 15, 2021, won by TKO in the second round, becoming the new UFC lightweight champion.


Brian Farber

Brian Farber is a professional soccer player and coach with 18 years of experience in both indoor and outdoor leagues. He has played for teams such as Minnesota, Houston, Portland, Carolina, LA, California Cougars and San Diego Sockers, and has been a member of the US Arena national team since 2007. He has also won one world cup.


Sean Totsch

Sean Totsch is a professional soccer player from Fargo, ND who grew up in Naperville and Oswego, IL. He has a degree in Business Operations and Information Systems from Northern Illinois University, which he graduated from in 2013. He then went on to play for the Rochester Rhinos of the USL, where he won the regular season and the USL cup final in two seasons.


Amanda Ribas

Amanda Ribas is a Brazilian mixed martial artist. 
In 2019, Ribas signed with the Ultimate Fighting Championship (UFC), the largest MMA promotion in the world. She quickly made a name for herself in the straw-weight division with her impressive grappling skills and striking abilities.


Lauren Sesselmann

A retired Canadian professional soccer player known for her strong defensive skills and tenacity on the field. She played for the Canadian national team, Houston Dash, and FC Kansas City. After retiring from soccer, Lauren founded the fitness company Fit as a Pro and is a motivational speaker and advocate for women's empowerment.


Naomi Girma

Naomi Girma is a professional soccer player from Los Angeles. She played college soccer at Stanford, alongside the late Katie Meyer; winning two NCAA titles, and was named to the All-Pac-12 team three times. Germa currently plays for the San Diego Wave FC in the Women's Premier Soccer League. Off the field, she is an advocate for social justice and gender equity in sports.


Sierra Enge

Sierra Enge is a talented soccer player from California who played for Stanford alongside the late Katie Meyer and currently plays for the San Diego Wave. She was a key player in helping Stanford win championships and has continued to excel with the San Diego Wave. She was named to the All-Pac-12 team twice. She was also selected as the Pac-12 Freshman of the Year in 2017. 


Gina Meyer

Mother of the late Katie Meyer. Katie Meyer was a former goalkeeper for the Stanford University women's soccer team. She tragically took her own life on March 1st, 2022, which was a devastating loss for her family and friends.
Her death is a reminder of the importance of mental health and the need for increased support and resources for those who may be struggling.


Steve Meyer

Father of the late Katie Meyer. Katie Meyer was a former goalkeeper for the Stanford University women's soccer team. She tragically took her own life on March 1st, 2022, which was a devastating loss for her family and friends.
Her death is a reminder of the importance of mental health and the need for increased support and resources for those who may be struggling.


D1 College Coach

Will be announced soon! 


D1 College Coach

Will be announced soon! 


Sara Brathwaite

Dr. Sara Brathwaite played division 1 women’s soccer at two programs, Santa Clara University and DePaul University on a partial scholarship. Dr. Brathwaite will be talking about what mental illness looks like at various stages, what are some things to look out for, and how to support loved ones, teammates, and players who might be struggling. 


Tara Parker

Tara captained her Div I, University of the Pacific soccer team at the attacking midfield position. Tara & Brooke, along with their 1998 teammates were inducted into UOP Hall Of Fame. Tara has a love for all things soccer, but her true passion lies with serving players to ensure they can achieve their dreams of playing collegiate soccer.


Brooke Kentera

Brooke played Div 1 Soccer at University of the Pacific, she was a hard working winger that always found her way to goal.   She truly loves the process of building relationships and achieving goals. 
Brooke’s passion to serve the soccer community shines bright no matter whom she is working with – player, manager, scout or event partner.


Cain Leathers

"I ran my first marathon when I was 17, won my first marathon when I was 20, and continued a path into ultra running in later years, where I'm currently a hopeful to make the 24-Hour Team for Team USA, and represent the country at World Championships in Taipei, Taiwan this December."


Allie Vernon

Former Division 1 women’s soccer player at Santa Clara University, Class of 2013. Currently a Physician Assistant in her professional career.

She'll discuss her journey through youth soccer in order to give players, their families, and coaches a glimpse into the mindset of young developing female athletes.


Skye Eddy Bruce

Skye is the founder of the Soccer Parenting Association (SoccerParenting.com), with a
mission of inspiring players by empowering parents. Skye is a sought after speaker for
parents, coaches, clubs and players. A former professional player, Skye was a collegiate and youth All-American goalkeeper, Defensive MVP of the Final Four (1993) and State Champion track athlete. 


Jim Gorman

Jim spent ten years working in covert programs during the
height of the Cold War and early War on Terror, attached to a unit that won the nation’s highest unit award from the President of the United States
Jim has spoken to industry audiences from front line personnel to civic groups. Jim currently works as a Chicago Fireman.


Katie McIntyre

Katie McIntyre is a Forbes Coaches Council member. As a high performance coach, she has helped thousands of people optimize their lives both personally and professionally.
She is focused on 4 key areas of each person's life - their health, mindset, relationships, and finances.


Melissa Ieraci

Melissa is a Sports Nutrition Specialist for Designs For Sport where she works with Strength and Conditioning coaches and athletes around the world providing continuing education, business development and NSF Sport Certified supplements. Melissa also owns a successful private nutrition practice.


Oliver Reed

Oliver is the owner of Ready Like Reed Personal Fitness Training. 

He played college football at Adams State University.  

He is also an assistant football and wrestling coach for Buena Vista High School.


Robert Floeter

You’ll learn how Jaime went from selling her soap at local farmer’s markets to eventually owning her own soap empire... and joined the 2-Comma Club within six months of launching her first funnel!
You’ll learn how Jaime went from selling her soap at local farmer’s markets to eventually.


Robin Houser

Robin Houser has been working in the mental health field for over 20 years. Robin is also a Women's Empowerment Coach focused on guiding women worldwide to break generations of negative thinking/belief systems that keep them playing small in all areas of their lives and relationships.

With Special Surprise Hosts,

Coach Kal And Coach Lucas!

Want To Know The FIRST Thing The Founders Of MSM Performance Would Do If They Agreed To Train You...?

You guessed it... they’d put you through their mental fortitude and personal excellence training programs!

Coach Lucas and Coach Kal have helped THOUSANDS of players achieve their dreams of pro level or D1 placements, and now you're next.

Get LIVE ACCESS To Coach Kal + Coach Lucas

In Our Community Section... FOR FREE When You Register For 'The Jordan Year' Challenge!

PLUS You'll Get FREE PERSONAL Access To Our Community Of Players + ALL Of Our Guest Speakers

'The Jordan Year' Challenge Will Walk You Through Step-By-Step...

...How To Anchor Your Mind In Habit, Self-Belief, and Routine... 

...And Become An Unshakeable, Unbreakable Pro Level Athlete In 2023.

Here’s What You’ll Learn Each Day Of The

7-Day ‘Jordan Year' Challenge!


Vision Workshop...

We’re not wasting any time! We kick off the 'Jordan Year' Challenge by unveiling the different vision tactics that allow players  and parents to think big about what they want to accomplish. You'll get permission to be ambitious and reach beyond your horizons.

You’ll walk away from Day 1 having learned...

  • ​What Is A Vision & Why It’s Important...
  • Get Context / Examples from the Pros...
  • ​Parenting Principles to show why the Vision is most important. 


Self-Belief Workshop... 

On day two, we’ll show you how Self-Belief impacts every level of your game, and how to harness it to POWER you forward.   This workshop will break paradigms, and show you that Belief in yourself is the most important thing.

You’ll walk away from Day 2 having learned...

  • The Nature of Self Belief & Where it Comes From...
  • How We End Up With Limited Self Belief...
  • Relating Self-Belief to the Vision...


Self-Awareness Workshop...

Want to cut to the hard stuff...??

On day three, we’ll help you address the tough aspects of self development... the things you really need to work on.

You’ll walk away from Day 3 having learned...

  • What Self Awareness is & Why it’s Important...
  • Why You Should Become Friends With Your Flaws...
  • How Conditional Lessons Work...


Habits and Routines...

If there's one golden nugget of value you can grab from this page, it's that a solid routine and good habits are the anchor for success in all other areas of life.

On day four, we’ll unveil the tactics that industry experts use to break bad habits, and rebuild them in support of your overall goals.

You’ll walk away from Day 4 having learned...

  • How To Build A Lifestyle And Stick With It...
  • ​How Habits And Routines Anchor Us As Players and Parents...
  • How To Implement A Champion's Morning Routine...


Optimization and Essentialism...

This is where we really take things to the next level.

On day five, we’re going to show you how to evolve into your greatest self through a few simple tricks in the optimization workshop.

You’ll walk away from Day 5 having learned...

  • How To Accelerate Your Growth...
  • ​How To Remove Friction From Your Life And Become "ESSENTIAL"...
  • How To Become "Unstuck" and Develop New Characteristics...


Leadership Workshop

Time to bring the rest of the team up to your new level.

On day six, we’re going to show you show to have an impact on your team, and just like Michael Jordan, lead your players to greatness with you.

You’ll walk away from Day 6 having learned...

  • Stages Of Leadership And How To Achieve Them...
  • ​How College Coaches And Pro Scouts Look For Leadership...
  • How To Use The Leadership Checklist...


Goal Setting Workshop

On day seven, we’re going to cross the finish line and help you set measurable goal posts in your journey this year.

You’ll walk away from Day 7 having learned...

  • How To Set Measurable Goals...
  • ​How To Complete The Goal Setting Worksheet...
  • Outline Your Clear Roadmap To Success In 2023...

What Are You Waiting For?!

This Is Literally The BEST Time To Take Control Of Your Year... And Begin Cultivating The Mindset Of A Champion!

PLUS DIRECT ACCESS to a TON of amazing guest speakers!!! (You don't want to miss this...)

Ready To Cultivate The Mind Of A Champion In Just 7 Days?

What You Can Expect From The 'Jordan Year' Challenge!

Before The Challenge

  • Feeling alone in your journey to personal greatness in sports
  • Not having feedback from likeminded youth athletes, parents, or trainers
  • No framework for mental fortitude to take you into 2023 like a beast
  • ​No plan to execute your greatest year yet, and no resources to set your foundation.

After The Challenge

  • Have a community of players, trainers, and parents to provide encouragement
  • Have a step by step action plan to make 2023 your best year yet
  • Support foundations in their journey to provide resources to youth athletes
  • Have strong habits, self-beliefs, and routines.

But That’s Not All!

We've put together something truly incredible for this event...

FREE Bonuses!

That’s right... we are all about OVER-DELIVERING as much value as possible...



You're going to get the RARE opportunity to get LIVE feedback from MSM Performance training specialists:

Coach Kal Maadi

Kal Maadi is a young and ambitious leader, driven by a powerful vision to create a positive impact on the world and influence the lives of others. At just 22 years old, he has already established himself as a force to be reckoned with in the world of entrepreneurship, as the CEO of MSM Performance Academy.

Coach Lucas Zeiler 

Lucas Zeiler, also known as Coach Lucas, is the founder of MSM Performance Academy. He is an international expert in mental performance training and confidence coaching, known for his work with high-performance athletes of all levels, from youth to professionals. 

Coach Leo Goldman

Coach Leo focuses on Strength and Conditioning for MSM Performance, and will be available to help you take your game to levels you've never even dreamed of.

Ready to take your game to the next level?

These bonuses are designed to help you maximize your experience in the Challenge.



The MSM Performance Team has some exclusive bonuses for you on the next page...


We've put together a VIP UPGRADE pack that will really help you take the workshops to the next level.  Normally we offer this for $197, but you're going to get it 100% free when you sign up today.

Once you register, the next page you'll see will outline your bonuses!



You'll be able to jump into our community and start chatting with our celebrity guest speakers!

Imagine having a personalized feedback from experts in the industry about mental training, nutrition, your game, and more!

We invited the TOP EXPERTS of their fields to show us the exact strategies they use to train pro level athletes.

And then... and this part is crazy... we’re going to GIVE YOU direct access to them, for FREE!

This is truly a once in a lifetime offer...

Here’s Everything You Get When You Sign Up For The...

'Jordan Year' Challenge!

  • FREE! Seven jam-packed days of learning how to cultivate the mindset of a champion with Coach Kal, Coach Lucas, and 12+ other high-level industry experts.
  • FREE! Access to our private 'Jordan Year' Challenge community, where you can share wins, ask questions, collect more insight, and get inspired!
  • FREE! The underground tools and knowledge that can help “leap-frog” your mental fortitude, your diet, and game so you can start pro level habits practically overnight!


  • BONUS! Virtual Event With The World's Greatest Mindset Trainers! Learn from the top 1% of mental fitness experts on how to become unbreakable.
  • BONUS! DIRECT LIVE ACCESS to the MSM Performance team for feedback sessions.
  • BONUS! DIRECT LIVE ACCESS to our guest speakers in our community forum.

Normally: $6,000 Value

Today: 99% OFF! (ONLY $23)

PLUS - DIRECT LIVE ACCESS to a TON of amazing guest speakers!!! (You don't want to miss this...)


7-Day Virtual Event: 'The Jordan Year' Challenge!


May 15th - 21st , 2023


Because this is YOUR time to become unbreakable.

Now’s The Time To Act!

Ready To Cultivate The Mindset Of A Champion?

Learn from Coach Kal, Coach Lucas, and 16+ other experts on how to stay mentally unshakable under heavy pressure, and set your grounding in routine so you can make 2023 your greatest year yet!

PLUS a FREE VIP UPGRADE after you join the challenge with a TON of amazing bonuses!!! (You don't want to miss this...)

Join our mission to positively impact the lives of over 1,000,000 youth athletes in 2023. We want to change the landscape of youth sports by creating a mass movement around mental wellbeing as a foundational component of developing. By providing our mindset training at 99% percent off and donating all proceeds to foundations supporting mental health initiatives for youth athletes, we hope to honor the lives of athletes who have taken their lives in the past year:

Katie Meyer
Sarah Shulze
Tyler Hillinski
Morgan Rogers

Lauren Burnett
Arlana Miller

 All of these athletes were young prestigious champions that took their own lives because of the pressures and struggles that came with their dream. 

We're creating a LIVE community that connects parents, players, trainers, and industry experts to bridge the gaps and focus on outcomes.

Let's start a revolution to change the landscape of youth sports, FOREVER.

© MSM FOUNDATION 2023 - All Rights Reserved.